Illustration and Photography

Illustration/Animation

Illustrated creatives should be fun and quirky without being childish.
Use no more than 4 colors in creatives at a time (excluding skin tones).
Incorporate lines, negative space, and color forms in creatives.
Avoid over-detailing; further abstract the design if it doesn't lose the message.
Use colors exclusively from the identity standards guide.

Ensure photos and videos are well composed.
Maintain a deep depth of field in photos and videos.
Include a mix of wide shots and close-up shots in photosets and video compilations.
Strive for high contrast and vibrant photos and videos without them feeling overly heavy.
Saturate photos and videos just beyond reality, but avoid over-saturation, especially with skin tones.
When featuring people in photos or videos, ensure diversity in age, race, gender, ability, religion, etc.

Last Updated: November 5, 2024