Department of Elementary and Secondary Education Logo
Office of College, Career and Technical Education


Marketing uses images and words to create positive perceptions, grow a business, and build relationships with customers.

Marketing programs teach key business concepts through analysis of existing product marketing and developing solutions to marketing challenges. Students develop an understanding of the relationship between finance, sales, marketing, merchandising, and customer service. Through hands-on projects and experiences, they learn to apply marketing best practices in supervised business settings located within the school or in the community. Some schools may emphasize retail sales and marketing, while others may emphasize customer service, or market and financial analysis.

Some schools offer State-Approved (Chapter-74) programs in Marketing. These programs provide all of the training required to begin entry-level work in the field. Other schools may offer a more condensed version of this training, which has been designed at the local level. This is known as Non-Chapter 74 or "Perkins-Only." Learn more about the difference between State-Approved and Local CTE programs.


More Information: Program Overview (PDF)

Videos (In English)

Last Updated: September 14, 2022

Contact Us

Massachusetts Department of Elementary and Secondary Education
135 Santilli Highway, Everett, MA 02149

Voice: (781) 338-3000
TTY: (800) 439-2370


Disclaimer: A reference in this website to any specific commercial products, processes, or services, or the use of any trade, firm, or corporation name is for the information and convenience of the public and does not constitute endorsement or recommendation by the Massachusetts Department of Elementary and Secondary Education.