Marketing

Marketing uses images and words to create positive perceptions, grow a business, and build relationships with customers.

Marketing programs teach key business concepts through analysis of existing product marketing and developing solutions to marketing challenges. Students develop an understanding of the relationship between finance, sales, marketing, merchandising, and customer service. Through hands-on projects and experiences, they learn to apply marketing best practices in supervised business settings located within the school or in the community. Some schools may emphasize retail sales and marketing, while others may emphasize customer service, or market and financial analysis.

Some schools offer State-Approved (Chapter-74) programs in Marketing. These programs provide all of the training required to begin entry-level work in the field. Other schools may offer a more condensed version of this training, which has been designed at the local level. This is known as Non-Chapter 74 or "Perkins-Only." Learn more about the difference between State-Approved and Local CTE programs.