Marketing

Marketing programs teach key business concepts through analysis of existing product marketing and developing solutions to marketing challenges. Students develop an understanding of the relationship between finance, sales, marketing, merchandising, and customer service. Through hands-on projects and experiences, they learn to apply marketing best practices in supervised business settings located within the school or in the community. Some schools may emphasize retail sales and marketing, while others may emphasize customer service, or market and financial analysis.

Standards

Standards are critical areas of competency aligned to industry identified needs and Industry Recognized Credentials (IRCs) that will support student success in the field. Standards provide the structure that empowers the teacher to choose the best curriculum and instructional approaches to guide skill and knowledge development for students.

• Print/Download the Standards **

Industry Recognized Credentials

Industry Recognized Credentials demonstrate standards and skills that strengthen student access to careers upon graduation. Each framework identifies at least one essential safety and essential industry credential, with supplemental and specialized credentials identified to help expand opportunities. This framework is designed for students to gain insight, skills, and credentials necessary for success in this field, including a safety credential and one essential credential: OSHA 10 General Industry, Content Marketing Certificate, Retail Industry Fundamentals Specialists, or Google Analytics Certification.

• Print/Download the Safety, Essential, Supplemental, and Specialized Credentials

Instructional Resources

The following resources are provided to support educators in developing curriculum and delivering instruction related to this framework. For CTE Chapter 74 programs, instructors can refer to these resources in developing the 900+ hours of required learning time.

• My Career and Academic Plan (MyCAP)
• Common Strand Resources

Math Lessons:

The following Math Lesson and Teachers Guide provide an illustration of how a specific math concept is used in the context of career application.

• Student Lesson — Coming Soon
• Teacher's Guide — Coming Soon

Student/Family Resources

• My Career and Academic Plan (MyCAP)
• Massachusetts School Finder
• CCTE Student & Family Resources

Program Administration Resources

• Safety and Health Plan

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**Disclosure Statement: Reference in this website to any specific commercial products, processes, or services, or the use of any trade, firm, or corporation name is for the information and convenience of the public, and does not constitute endorsement or recommendation by the Massachusetts Department of Elementary and Secondary Education (DESE). Our office is not responsible for and does not in any way guarantee the accuracy of information in other sites accessible through links herein. Department of Elementary and Secondary Education DESE may supplement this list with other services and products that meet the specified criteria. For more information contact: ccte@mass.gov

Marketing Massachusetts Career Outlook

Roles listed below are career pathways from the essential credentials identified in this framework. Current Jobs are the sum of those jobs in the workforce at the time of analysis, median wage reflects all wages for the job title, and new jobs are the number of newly created positions in the field year over year.

Market Research Analysts and Marketing Specialists